A
lot of my fares today were parents with their children going to upmarket birthday
parties. Not too long ago birthday parties consisted of a few friends invited
for tea which would be sandwiches (cut into triangles with the crusts cut off
if you were posh) and maybe jelly and ice cream to follow.
Now they are picked up by chauffeur driven
limousines and whisked to fancy Italian restaurants and then go onto bowling,
swimming, laser games and other exciting activities.
There seems to be a big money in this huge new
industry and anyone that can come up with something new and different must be
on to a sure fire thing.
Only thing that makes me think slightly
negatively is that a lot of the parents seem to be in competition with each
other trying to impress each other rather than the children. For instance, it
used to be the custom to take a small present for the child whose birthday it
was, but now they expect to be given a present or goody bag in return for
actually going to the party.
The fancier the goody bag then the more
popular the kid becomes nearer to the birthday party! Again, there is fierce competition to outdo
the other parents in the race for bigger and better offerings.
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